Article provided by: Summit Media Solutions, Inc

Kansas City Marketing

What is the goal of Marketing in Kansas City?

The goal of Kansas City marketing is to make that connection between a company and its customers. Newspapers and magazines were early Kansas City marketing tools, but they are no longer the predominant media. Radio and TV can still be effective ways to advertise and are discussed later. Summit Media Solutions, Inc uses the latest digital advertising technologies and techniques that will help your company make that direct connection to the customer through their smartphone or tablet.

In 2019, Kansas City is up-to-date with all the amenities of a big city like major league sports teams, top-notch performing arts venues and some of the best BBQ in the country. Kansas City has given us Walt Disney, Hallmark Greeting Cards, and Russell Stover Chocolates.  Like any modern city, Kansas City businesses have a need for marketing experts who know the local scene and know how to market products across the country. No one does that better than Summit Media Solutions, Inc, based in Kearney, Missouri about a half-hour drive northeast of downtown Kansas City.

What is the difference between Marketing and Advertising?

The best way to think of the two terms is to consider advertising as just one facet of marketing while keeping in mind that it is the largest and most costly facet. The two other sides are public relations and market research to complete the “holy trinity” of marketing. Market research helps you find your customer, advertising will convince them to buy, and public relations will keep them coming back for more as well as help with unofficial word-of-mouth advertising to their families and friends. Public relations will also help quell any negative publicity that can haunt some businesses.

Are TV and Radio ads still effective in marketing?

The answer is yes, but not quite as effective as the days before the smartphone. A person must be in proximity of a TV or a radio to see and hear any ad. Radio has a small advantage in that most vehicles have radios and most smartphones have radio capabilities. The biggest issue with TV and radio is that they have scheduled programming that may not be of interest to someone when your ad is running. With YouTube and live streaming, people can watch anything they desire on demand and not have to wait until 9 p.m. on a Saturday night to see their favorite show.

What can a marketing agency offer small business?

Marketing agencies such as Summit Media Solutions, Inc has specialized in helping small and medium-sized businesses in the Kansas City area with their marketing needs for 14 years. They are experts in Search Engine Optimization (SEO) that emerged from obscurity in the late 1990s to become the way to get your website at the top of the search list when someone does a Google search using their keyboards or a voice search on their smart devices. They also offer website development and know how to navigate the social network jungle to help reach your target audience.

If you are a small to medium business owner who's looking for the best Kansas City marketing, call Summit Media Solutions, Inc at 816-628-5492 or send an email to for all your marketing needs.

Summit Media Solutions, Inc
215 S Platte Clay Way, Ste C, Kearney, MO 64060

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